Influencer marketing is a growing, thriving industry. As brands increasingly look to influencers to help them reach new audiences, social media platforms are also setting aside dedicated resources to support this growing industry.
But where do influencers get paid most?
Here's a breakdown of the top 10 social media platforms from noxinfluencer’s page showing where influencers are getting paid the most for their posts:
Snapchat
The platform is one of the most influential, but it doesn't dole out much cash. Influencers can make a few bucks from one sponsored story or ad that runs for 24 hours. The platform's main draw is that it gives influencers the ability to post photos and videos that disappear after 24 hours. That makes it a great place for brands who want to ensure they don't miss out on any of their audience.
TikTok
TikTok is the second-most popular social media platform for influencers after Snapchat. It’s not just about making money with TikTok; it’s also about getting more followers and growing your profile in general before moving on to other platforms like Instagram or YouTube where you can get paid even more money than on TikTok itself because those platforms have more features that allow celebrities to monetize their posts better than TikTok does.
Instagram:
Instagram has been around since 2010 as a photo-sharing platform owned by Facebook (which acquired it in 2012). It's one of the most popular social media platforms today and has over 1 billion monthly active users as of 2019. Influencers can use Instagram to build their brand, engage with fans and sell products through affiliate links.
YouTube
YouTube is a powerful social media platform that allows influencers to monetize their content. Some of the most popular YouTubers are paid by brands to promote their products through videos, while others make money from advertising revenue. The biggest influencers can make millions of dollars per year by creating entertaining and informative content on this platform.
Twitter allows users to share short messages called tweets with anyone who follows them on the platform. Influencers use Twitter as a way to share links and news stories with their followers, but they also often get paid by brands who want them to promote their products through tweets sent out by these influencers' accounts
Facebook:
A Facebook post is the most common way to get paid by brands. Influencers make money by getting likes on their posts and making sure they reach a certain amount of people in a short period of time. The more likes you get, the higher your earnings. You can also earn by commenting on other posts and sharing them on your page.
Pinterest:
Influencers can make money from Pinterest in many ways. The most common way is to pin sponsored content from brands and share it with their followers through a link or a photo pin description that reads “Paid for by [brand].” They can also get paid when people click through to their site or blog from Pinterest and buy something there. Another way is to be paid for reviewing products and services, giving them high ratings, and then sharing these reviews with their followers via links or photos on Pinterest.
Conclusion
The numbers alone make a big case for social media influencers. If you're thinking about how to earn money from your following, you might want to consider the various platforms and think about which one will feed you best. Each network has a different demographic of users, each with their own values and behaviors. Understanding these differences can help you figure out where to invest your time.
